Executive Summary

Maqilla is a Malaysian upcoming fashion label newly founded in 2017 and offers modest and sophisticated Ready-to-wear clothings and also Made to measure Bridal and Couture wear. Driven by its design philosophy “love life, love fashion” its first collection unveil beautiful range of floral prints, creating a more feminine and a sense of elegance to those that wears them.

The label is fronted by Datin Nur Aqilah Dato’ Khalil. Her passion for fashion and love for making everyone feels confident in what they wear is what drove her to start her own ready-to-wear fashion label after almost a year being in the fashion industry. With the help of her family and team at Maqilla, she is able to not only equipped her self with the creativity and skills needed, but also understands what customers are looking for without taking away the modest and design integrity that they hold.

A key element of our passion for fashion is our team’s deep understanding of our customer’s needs. We don’t just want to react to the fast moving changing trends. As we strive to be a fashion forward brand, we proactively seek and observes the ‘look’ and carefully create each collection to meet the demands of our customers.

The unique combination of premium quality and a strong business vision has helped in envisioning to strive to become Malaysia’s upcoming fashion label not only in the Ready-to-wear collections but also in our made-to measure department.

Mission and Vision

Our goal is to be the fashion label and fashion destination of choice in Malaysia. We will
achieve this by building a creative and fashion forward team with a culture of knowledge and
innovation in this industry.
We will enrich our customer’s lives through the love of fashion and experiences. We strive to
achieve this by creating an outstanding customer’s retail environment, offering modest yet
fashion forward, a brand that customer’s will always come back to.

Love Life, Love Fashion

Values

Maqilla’s Fashion principles and values have been at the heart of our success. These
progressive values are more than just ideals – we live them every day, in our dealings with
our customers and our team.

Service

Every customer deserves a great shopping experience, every time. Our team’s commitment
to delivering the highest levels of service if what drives us to be the best.

Integrity and Trust

we are honarable and ethical in everything we do. Our reputation is built on respect for
others, exemplary behaviour and the trust our team place in us.

Passion for Winning

We love what we do, hence the tagline “love life, love fashion”, and we want to be the best at it. We strive for success by always aiming higher – not just meeting our customer’s expectations but also exceeding by giving only the best.